IDEATION & CONCEPT CREATION
CREATIVE + LINE OF SIGHT TO SCALE
Since 1977, Mattson has helped leading food and beverage brands identify breakthrough opportunities and turn them into successful products. By combining Real Intelligence (RI), gained from decades of industry expertise, with Artificial Intelligence (AI) through proprietary platforms including MattsonIQ™, Chef Insights™, and ProtoThink™, we uncover actionable insights, accelerate idea generation, and develop concepts with a clear path to commercialization. The result is innovation that resonates with consumers, scales efficiently, and drives sustainable growth.
OUR AI SERVICES FOR THE FOOD & BEVERAGE INDUSTRY
Instantly unlock expert food intelligence with MattsonIQ, the AI platform purpose-built for the global food & beverage industry.
Explore trends, ingredients, concepts, and consumer curiosity with a free AI model available to anyone with a ChatGPT account.
Chef Insights™ AI
Access 40+ AI chef personas spanning global cuisines, culinary philosophies, and real back-of-house challenges to spark stronger innovation ideas faster.
Explore emerging flavor, ingredient, and menu trends while collaborating one-to-one or in groups with AI chefs for culinary-inspired recommendations and breakthrough concepts.
Combine Mattson’s proven innovation methodology with AI to uncover new opportunities, accelerate concept development, and drive strategic growth.
Collaborate with Mattson experts in a secure, firewalled AI environment to refine and evaluate brand-aligned concepts with greater speed and confidence.