Bolthouse Farms sought innovative products to drive growth beyond their fresh carrot and juice businesses. Leveraging their refrigerated produce aisle distribution, Mattson identified an opportunity to create a line of creamy salad dressings made from yogurt. We formulated the original four SKUs and assisted in scale-up. The launch of Creamy Yogurt Dressings led to increased competition and four years later, Bolthouse Farms was acquired by Campbell Soup Company.
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