As a long-term creative and R&D partner for Dole Fresh Vegetables, Mattson identified the slaw trend and developed the concept for Dole Slawsome™ Kits. We formulated the product line and tested each variety with Dole’s Consumer Guidance Panel. The result was the launch of four SKUs of Slawsome™ Kits, including Sweet Apple, Mango Sriracha, Fiesta Lime, and Smoky BBQ, in March 2018.