Mattson refreshed and re-formulated The Honey Baked Ham Company’s frozen side dishes to have year-round appeal. Using ProtoThink, they ideated and conducted a TURF analysis to determine the ideal assortment of side dishes. The new product line was formulated with clean ingredients, and after identifying a co-packer, 11 premium frozen side dishes were launched in the fall of 2018. The company saw a 25% increase in holiday season side dish sales in 2018 and it continues to be a beloved and profitable product line.