Honey Baked Ham Case Study: From Holiday to Everyday!
At Mattson, we are masters of INNOVATION, which is not only about bringing new-to-the-world products to life.
It’s also about keeping your product portfolio fresh & meaningful, making it more sustainable, nutritious, efficient, profitable… the list goes on.
We call this OPTIMIZATION, through a process of renovating what you have: keeping the good stuff, and strengthening the rest.
The objective was to refresh and reformulate The Honey Baked Ham Company’s line of frozen side dishes to have appeal year round – not just during the holidays. Another key goal was the use of clean ingredients, as their existing products contained unnecessary, non-kitchen-friendly ingredients.
We ideated with the Honey Baked team using ProtoThink, our social ideation community. After identifying potential side dish trends and concepts, we conducted a TURF analysis to determine the ideal assortment from among 30-some side dish options. We rapidly formulated the product line with clean ingredients. And after identifying a co-packer, we led the commercialization of 11 premium clean-label, frozen side dishes.
The Honey Baked Ham Company launched their line of 11 new frozen sides in the fall of 2018. The company experienced an increase of 25% in their 2018 holiday season side dish sales. They’re available THIS Holiday Season as well!—
Click here to order and sign-up for their new loyalty program and stay up to date on the latest products and news from HoneyBaked.
Nutrition Improvement, New Benefits
Claims-Making Within Regulations
Sensory Performance Optimization
Improved Environmental Sustainability
Improved Shelf Life
Cleaning Up Ingredient Statements
New and Novel Enabling Ingredients
Processing / Manufacturing Techniques
Packaging, Preservation Methods