CASE STUDIES Blue Bottle Coffee wanted to create a ready-to-drink version of their popular New Orleans iced coffee for retail. Mattson explored different approaches and decided to partner with local dairies to maintain the fresh in-store experience. We developed a...
CASE STUDIES Mattson partnered with Atkins to develop a line of frozen entrees for the initial “induction” phase of the Atkins diet. We created the product assortment, developed protocepts, found a co-packer, conducted in-home consumer research using...
CASE STUDIES Annie’s, the beloved better-for-you kids food brand, aimed to strengthen its position as moms’ preferred choice by offering healthier dinner solutions. Mattson led Annie’s on a co-creation journey including immersion, qualitative and...
CASE STUDIES Dominex, a leader in frozen foods, sought to capitalize on the growing trend of healthy eating. Mattson helped them rebrand and convey a “better for you” and “great tasting” image to customers. Mattson reorganized their messaging,...
