CASE STUDIES Mattson partnered with a regional coffee shop chain to help them attract Gen Z consumers and expand into new dayparts. We developed a line of customizable energy drinks inspired by West Coast beverage trends. After an innovation journey involving market...
CASE STUDIES The Tiny Tea Co. approached Mattson to create a new beverage concept that offered unique, cocktail-inspired experiences with a focus on tea. Mattson led the company on an innovation journey, analyzing international beverage trends, creating collaborative...
CASE STUDIES Our collaboration with the EVERY Egg Company involved enhancing their sustainable egg protein made through fermentation, optimizing its functionality for various applications. We improved the liquid egg formula, developed additional products showcasing...
CASE STUDIES Mattson collaborated with Yogurtland to create a new fast casual concept called Holsom that goes beyond frozen yogurt. Through online ideation, food field immersion, and hands-on work sessions, developed menus and recipes for toasts, grain bowls, and...
CASE STUDIES White Castle, known for its iconic sliders, aimed to attract a younger demographic by expanding into new restaurant concepts. Partnering from concept to execution, we helped develop and test three innovative concepts. In 2010, White Castle successfully...
