Dominex, a leader in frozen foods, sought to capitalize on the growing trend of healthy eating. Mattson helped them rebrand and convey a “better for you” and “great tasting” image to customers. Mattson reorganized their messaging, created a new logo and identity system, and designed new packaging for both new and existing products. The result was the successful launch of AngelBowls and the rebranding of their legacy products under the updated Angel product line.