![Case Study 2024 Full-16A](https://mattsonco.com/wp-content/uploads/2024/04/Case-Study-2024-Full-16A.png)
Dole wanted to capitalize on the acai bowl trend by creating frozen bowls for home use. Mattson conducted a Field Immersion Food Tour to understand consumer preferences and developed protocepts based on nutritional guidelines. The result was the launch of Dole Acai Bowls in three flavors: Original, Protein, and Tropical.
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