Enjoy Life enlisted Mattson’s help to optimize their mini crunchy and soft cookies due to consumer complaints after the initial launch. The challenge was also to commercialize the cookies following a move to a new production facility. Mattson reformulated the cookies, using allergen-free ingredients to create lunchbox-friendly flavors, and worked with Enjoy Life’s plant personnel to scale up and commercialize the cookies. The result was the successful launch of seven new cookie SKUs in 2017.