More Than Gourmet recognized the opportunity to improve the traditional taco seasoning packets by creating a seasoning stock concentrate for making savory tacos at home. Mattson recruited target consumers to try the new seasoning concentrate live in our innovation center, receiving overwhelmingly positive feedback for its taste, simplicity, and serving size flexibility. Wicked Tasty Taco sauce launched with two SKUs in early 2018, revolutionizing the taco seasoning category.