Entrepreneur Mark Bernstein sought to develop a product that helps control overeating by targeting satiety cues. Mattson conducted extensive research on satiety science and eating behaviors, creating MealEnders, a concept using safe food ingredients to induce behavioral change. The product provides a small, indulgent treat followed by a sensory signal that distracts the mind and makes overeating unpleasant. MealEnders was successfully launched in 2014 and featured on Shark Tank in 2017.