Nature’s Bakery sought to enhance the appeal and efficiency of their gluten-free fig bars. Mattson reformulated the bars, achieving improved texture and operational efficiency. A Home Use Test confirmed the positive changes, and the new formulas were implemented at the Nature’s Bakery plant. The re-launched gluten-free fig bars debuted at Natural Products Expo West in 2019, leading to a 29% sales growth over the following 52 weeks.