![Case Study 2024 Full-10](https://mattsonco.com/wp-content/uploads/2024/04/Case-Study-2024-Full-10.png)
A team of coffee enthusiasts wanted to create a cold brew coffee with functional benefits, providing sustained energy, focus, and cognitive support without jitters. Mattson partnered with them to develop a brand strategy, formulate the product with a blend of nootropics and adaptogens, and validate consumer interest through CLT and HUT. Pivot Cold Brew launched in Southern California retailers in late 2020, offering a unique, better-for-you coffee experience.
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