A team of entrepreneurs purchased a manufacturing plant producing rice cake-like snacks in 2006, seeking a flavor assortment strategy to match their technology and positioning. Mattson created a strategy for popchips and developed and optimized formulas for the topical seasonings. The product launched in 2007, and popchips experienced significant growth, increasing their business from $6.5MM in 2008 to $73MM in 2011 (source: forbes.com).