Terviva, an agtech company, grows pongamia trees for soil replenishment and produces protein and oil-rich seeds. Seeking to understand how their novel ingredients would perform in various food systems, they collaborated with Mattson. Mattson evaluated pongamia oil, protein, and flour in diverse food and beverage applications, offering marketing insights for development and launch strategies. Based on Mattson’s recommendations, TerViva enhanced their ingredients’ performance and identified target market opportunities.