Mattson identified a market gap for convenient potato products and created a strategic skillet-ready potato product, offering crispy potatoes in under 10 minutes. Through innovative formulation and development, they achieved a product with a 60-day shelf life and easy preparation. Collaborating with a copacker, they successfully commercialized the line. The Little Potato Company (LPC) launched “Easy Sides” in mid-2019, tapping into consumer behavior for stovetop preparation and enhancing their position in the fresh potato market.