The Tiny Tea Co. approached Mattson to create a new beverage concept that offered unique, cocktail-inspired experiences with a focus on tea. Mattson led the company on an innovation journey, analyzing international beverage trends, creating collaborative concepts, and developing proof-of-concept prototypes. We formulated the menu and recipes for the beverage platforms, sourcing ingredients while considering cross-utilization, costing, in-store operations, and labor. The result was the opening of the first Tiny Tea Co. location in Burlingame, CA, in Spring 2022.