Former professional athlete John Gagliardi wanted a “sports tea” for natural hydration during and after workouts. Mattson developed a product platform with low sugar, organic teas infused with electrolytes. We formulated and scaled up six flavors—lemon, peach, raspberry, pomegranate, honey, and “50/50”. Titan Tea launched nationwide in 2015 and is distributed in Giant Eagle and H-E-B, with wide availability in the New York metropolitan area.