![Case Study 2024 Full-37](https://mattsonco.com/wp-content/uploads/2024/04/Case-Study-2024-Full-37.png)
Former professional athlete John Gagliardi wanted a “sports tea” for natural hydration during and after workouts. Mattson developed a product platform with low sugar, organic teas infused with electrolytes. We formulated and scaled up six flavors—lemon, peach, raspberry, pomegranate, honey, and “50/50”. Titan Tea launched nationwide in 2015 and is distributed in Giant Eagle and H-E-B, with wide availability in the New York metropolitan area.
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