Mattson’s entrepreneurial client aimed to capitalize on the functional food trend with a convenient functional snack. Mattson provided comprehensive innovation services, exploring adaptogen ingredients, assessing the competitive landscape, strategizing, ideating concepts, vetting through virtual focus groups, naming, branding, packaging graphics, product development, regulatory guidance, co-packer search, and commercialization support – all during the COVID-19 pandemic. The result was the successful launch of Zen Remedy Chill and Energy functional gummies via e-commerce in 2021.