CASE STUDIES Mattson partnered with a regional coffee shop chain to help them attract Gen Z consumers and expand into new dayparts. We developed a line of customizable energy drinks inspired by West Coast beverage trends. After an innovation journey involving market...
CASE STUDIES The Tiny Tea Co. approached Mattson to create a new beverage concept that offered unique, cocktail-inspired experiences with a focus on tea. Mattson led the company on an innovation journey, analyzing international beverage trends, creating collaborative...
CASE STUDIES Mattson conducted a strategic review of Nutrisystem’s products and identified opportunities for innovation. Together we created a “healthy appetite” concept with higher protein meals, which became the successful Hearty Inspirations line....
CASE STUDIES Mattson collaborated with Yogurtland to create a new fast casual concept called Holsom that goes beyond frozen yogurt. Through online ideation, food field immersion, and hands-on work sessions, developed menus and recipes for toasts, grain bowls, and...
CASE STUDIES White Castle, known for its iconic sliders, aimed to attract a younger demographic by expanding into new restaurant concepts. Partnering from concept to execution, we helped develop and test three innovative concepts. In 2010, White Castle successfully...
