The sweet spot for winning ideas is often at the intersection of a brand’s equities, a company’s competencies, and consumer needs/wants. Our product strategy work, upon which subsequent ideation is based, helps to define this sweet spot. We leverage a combination of consumer/customer research, brand and company equity review, and deep landscape analysis, to reveal compelling new product territories in which our clients can uniquely win.

And because sustained success requires a focus on what’s now…and what’s next, we build multi-year innovation pipelines, sequencing new product opportunities over time based on go-to-market readiness, capital requirements, and other strategic factors.

Whether you’re starting from a position of strength or facing big challenges, we can help you build a roadmap for growth, not just for today, but for years to come.