CASE STUDIES A private equity group acquired Voortman Cookies, seeking to reposition the brand with clean label contemporary products while retaining its original charm. Mattson reformulated most Voortman products to deliver clean labels and enhanced taste....
CASE STUDIES Grimmway Farms wanted to launch a line of fresh organic fruit and vegetable juices. Mattson conducted consumer concept testing, formulated the line, and supported the first production run. TRUE organic Juice was successfully launched in March 2014 and is...
CASE STUDIES Tillamook aimed to innovate shredded cheese products and sought Mattson’s help. After learning that consumers saw shredded cheese as commoditized, Mattson developed various concepts, but none resonated until the idea of a shredded cheese for making...
CASE STUDIES Sugar Foods Corporation, after acquiring Cubbison’s brand, sought to expand into new categories and parts of the grocery store. Mattson helped develop a brand strategy and positioning for a new line of chicken meal-helpers using Integrated Consumer...
CASE STUDIES Solvasa, an integrative beauty and lifestyle brand, approached Mattson with a concept for a wellness beverage that promotes holistic beauty by balancing the inside and outside. Mattson identified the product format and conducted consumer tests to...
