CASE STUDIES Mattson partnered with a regional coffee shop chain to help them attract Gen Z consumers and expand into new dayparts. We developed a line of customizable energy drinks inspired by West Coast beverage trends. After an innovation journey involving market...
CASE STUDIES Clover Sonoma, a Northern California dairy, worked with Mattson to create a pipeline of new products to support a national expansion strategy. After a co-creation journey that included concept ideation, naming, consumer testing, innovation roadmapping,...
CASE STUDIES Dr. David Nazarian, based in Beverly Hills, sought to create a comprehensive dietary supplement to boost immunity for his celebrity clientele during the pandemic. Mattson collaborated with Dr. Nazarian to develop Vitamin MD, a powerful supplement anchored...
CASE STUDIES JOI, a plant-based milk company, initially pursued a complex appliance system for their product. However, Mattson recommended a more sustainable approach—a concentrated almond milk “base.” The collaboration resulted in an innovative nut butter...
CASE STUDIES The Tiny Tea Co. approached Mattson to create a new beverage concept that offered unique, cocktail-inspired experiences with a focus on tea. Mattson led the company on an innovation journey, analyzing international beverage trends, creating collaborative...
