CASE STUDIES Argo Tea, a Chicago-based tea cafe chain, sought to improve their food offerings to entice customers. We developed three product lines that captured the flavors of their proprietary teas in food form. The new menu items, including Teany Panini, TeaBites,...
CASE STUDIES Annie’s, the beloved better-for-you kids food brand, aimed to strengthen its position as moms’ preferred choice by offering healthier dinner solutions. Mattson led Annie’s on a co-creation journey including immersion, qualitative and...
