Brands matter. It’s why Coca-Cola’s market cap is over $250B despite having less than $100B in assets. Brands communicate unique product features, telegraph company values, create market distinctiveness, and establish emotional connections that create lasting value. Strong brands can fuel innovation success…or handicap even the best new products.

Many of our clients have well-developed brands. But many, including start-ups and established companies entering new categories, benefit from Mattson’s brand positioning process.

In engaging workshops, our accomplished brand strategists work collaboratively with clients to articulate functional and emotional equities, outline compelling positioning directions, use archetypes to convey brand personality, and create inspiring brand boards to inform visual strategy and design work.