CASE STUDIES Cholula’s new brand leadership wanted to reformulate their hot sauce formulas with cleaner ingredients true to their original authentic recipes. Mattson rapidly assessed and reformulated the green pepper and chipotle hot sauces in time for sampling...
CASE STUDIES Tillamook aimed to innovate shredded cheese products and sought Mattson’s help. After learning that consumers saw shredded cheese as commoditized, Mattson developed various concepts, but none resonated until the idea of a shredded cheese for making...
CASE STUDIES Sugar Foods Corporation, after acquiring Cubbison’s brand, sought to expand into new categories and parts of the grocery store. Mattson helped develop a brand strategy and positioning for a new line of chicken meal-helpers using Integrated Consumer...
CASE STUDIES Simplot Foods, a major frozen potato supplier, sought to innovate and drive sales in response to declining French fry consumption. Mattson introduced the concept of “baby potatoes,” inspired by the success of baby carrots, and created...
CASE STUDIES Ripple Foods sought to develop a plant-based, non-dairy milk using pulses and proprietary protein processing technology. Mattson streamlined the development of four plant-based milk SKUs that matched or exceeded the nutritional qualities of dairy milk...
