We’ve been identifying award-winning, creative concepts for 45+ years. Our ideas lean on the Mattson Mantra of solving a need or want with a unique point of difference. We make sure ideas resonate with consumers through decades of understanding food and beverage behavior.

Our creative team includes strategists, insights specialists, culinary professionals, and creative food scientists. We can ideate virtually, using our ProtoThink™ online ideation platform, in-person in our Food Studio with food modeling to bring the ideas to life, or with Concept Blueprints, when you need a fresh perspective. Just give us the assignment.

We know how to be creative within a tight set of guardrails, as well as looking at bigger picture blue sky opportunities to fill multi-year innovation pipelines.

But the Mattson difference is that we always have a line-of-sight to commercialization because great ideas that can’t be produced at scale are not going to get our clients where they want to go: to market, with the ability to build a sustainable, profitable business.