We’ve been identifying award-winning, creative concepts and products since 1977. Our ideas lean on the “Mattson Mantra” of solving a need or want with a unique point of difference. We make sure ideas resonate with grocery consumers and restaurant guests through decades of understanding food and beverage behavior.

Our creative team includes strategists, insights specialists, culinary professionals, and creative food scientists. We can ideate virtually, using our ProtoThink™ online ideation platform, or in-person using our Food Studio AI Ideation model in combination with food modeling to bring the ideas to life. Just share your goals and objectives with us.

We know how to be creative within a tight set of guardrails, as well as looking at bigger picture blue sky opportunities to fill multi-year innovation pipelines.

But the Mattson difference is that we always have a line-of-sight to commercialization because great ideas that can’t be produced at scale are not going to get our clients where they want to go: to market, with the ability to build a sustainable, profitable business.