Zen Remedy

by danikka | Feb 15, 2022

CASE STUDIES Mattson’s entrepreneurial client aimed to capitalize on the functional food trend with a convenient functional snack. Mattson provided comprehensive innovation services, exploring adaptogen ingredients, assessing the competitive landscape,...

Wellnut Farms

by barb | Sep 17, 2021

CASE STUDIES Leon Etchepare and Kevin Amator, coming from a long line of walnut farmers, sought to create a walnut version of a popular food item. With no experience in retail product launch, they approached Mattson to develop a delicious walnut butter without...

Sugar Foods

by barb | Sep 17, 2021

CASE STUDIES Sugar Foods Corporation, after acquiring Cubbison’s brand, sought to expand into new categories and parts of the grocery store. Mattson helped develop a brand strategy and positioning for a new line of chicken meal-helpers using Integrated Consumer...

Rebel Food

by barb | Sep 17, 2021

CASE STUDIES Marine Harvest wanted to create a line of branded salmon products to move beyond commodity margins. Mattson developed Rebel Fish, the first branded fresh salmon in the US, with a variety of entrees, seasonings, and sauces. The brand launched in April 2014...

More Than Gourmet

by barb | Sep 17, 2021

CASE STUDIES More Than Gourmet aimed to create a retail product to compete with popular brands like Swanson, Knorr, and Better Than Bouillon. Mattson identified the opportunity for a squeezable, all-natural, reduced-sodium broth concentrate with a six-month shelf...