CASE STUDIES Ro Chiu’s homemade furikake seaweed snack mix became so popular that she saw an opportunity to turn it into a marketable product. Mattson assisted in product development, created the brand name “LoloYum,” meaning “crazy...
CASE STUDIES More Than Gourmet recognized the opportunity to improve the traditional taco seasoning packets by creating a seasoning stock concentrate for making savory tacos at home. Mattson recruited target consumers to try the new seasoning concentrate live in our...
CASE STUDIES Mattson worked with The Chico Nut Company to expand their business into value-added nut products for FDMC channels. We developed Blüm Toasty Almonds, a novel nut snack that consumers can “toast” in the microwave, creating five delicious...
CASE STUDIES Dominex, a leader in frozen foods, sought to capitalize on the growing trend of healthy eating. Mattson helped them rebrand and convey a “better for you” and “great tasting” image to customers. Mattson reorganized their messaging,...
