by danikka | Jun 29, 2022
CASE STUDIES Mattson identified an opportunity for Dole Fresh Vegetables to enter the value-added fresh cut vegetable meal kits market, capitalizing on the popularity of sheet pan meals and meal kits. We developed the concept, tested it with consumers, and formulated...
by danikka | Jun 29, 2022
CASE STUDIES Clover Sonoma, a Northern California dairy, worked with Mattson to create a pipeline of new products to support a national expansion strategy. After a co-creation journey that included concept ideation, naming, consumer testing, innovation roadmapping,...