CASE STUDIES Nestlé aimed to extend Skinny Cow’s frozen novelty success into the candy aisle with a guilt-free, shelf-stable product. Mattson developed Skinny Cow Dreamy Clusters, chocolate-enrobed caramel and crispy pieces with moderate calories and fat,...
CASE STUDIES Simplot Foods, a major frozen potato supplier, sought to innovate and drive sales in response to declining French fry consumption. Mattson introduced the concept of “baby potatoes,” inspired by the success of baby carrots, and created...
CASE STUDIES Marine Harvest wanted to create a line of branded salmon products to move beyond commodity margins. Mattson developed Rebel Fish, the first branded fresh salmon in the US, with a variety of entrees, seasonings, and sauces. The brand launched in April 2014...
CASE STUDIES A team of coffee enthusiasts wanted to create a cold brew coffee with functional benefits, providing sustained energy, focus, and cognitive support without jitters. Mattson partnered with them to develop a brand strategy, formulate the product with a...
CASE STUDIES OnFood’s founders, with experience in working with professional athletes, recognized a lack of nutritious meal options for fitness enthusiasts. They sought to create a line of foods providing complete daily nutrition. Mattson collaborated with...
