CASE STUDIES Dole wanted to capitalize on the acai bowl trend by creating frozen bowls for home use. Mattson conducted a Field Immersion Food Tour to understand consumer preferences and developed protocepts based on nutritional guidelines. The result was the launch of...
CASE STUDIES Mattson served as Diamond Foods’ creative, new product, and R&D partner for over 18 years until their acquisition by Snyder Lance for $1.27 billion in 2016. Initially a commodity walnut co-op of 33 growers, Diamond Foods expanded into snack nuts...
CASE STUDIES Mattson partnered with Atkins to develop a line of frozen entrees for the initial “induction” phase of the Atkins diet. We created the product assortment, developed protocepts, found a co-packer, conducted in-home consumer research using...
CASE STUDIES Annie’s, the beloved better-for-you kids food brand, aimed to strengthen its position as moms’ preferred choice by offering healthier dinner solutions. Mattson led Annie’s on a co-creation journey including immersion, qualitative and...
