CASE STUDIES Marine Harvest wanted to create a line of branded salmon products to move beyond commodity margins. Mattson developed Rebel Fish, the first branded fresh salmon in the US, with a variety of entrees, seasonings, and sauces. The brand launched in April 2014...
CASE STUDIES A team of entrepreneurs purchased a manufacturing plant producing rice cake-like snacks in 2006, seeking a flavor assortment strategy to match their technology and positioning. Mattson created a strategy for popchips and developed and optimized formulas...
CASE STUDIES A team of coffee enthusiasts wanted to create a cold brew coffee with functional benefits, providing sustained energy, focus, and cognitive support without jitters. Mattson partnered with them to develop a brand strategy, formulate the product with a...
CASE STUDIES OnFood’s founders, with experience in working with professional athletes, recognized a lack of nutritious meal options for fitness enthusiasts. They sought to create a line of foods providing complete daily nutrition. Mattson collaborated with...
CASE STUDIES One Culture Foods, led by Hansen Shieh, sought to create a line of contemporary, all-natural “instant ramen” cups with authentic Asian flavors. Mattson formulated a line of instant noodle cups for the natural channel, featuring non-GMO bone...
