CASE STUDIES JOI, a plant-based milk company, initially pursued a complex appliance system for their product. However, Mattson recommended a more sustainable approach—a concentrated almond milk “base.” The collaboration resulted in an innovative nut butter...
CASE STUDIES Cholula’s new brand leadership wanted to reformulate their hot sauce formulas with cleaner ingredients true to their original authentic recipes. Mattson rapidly assessed and reformulated the green pepper and chipotle hot sauces in time for sampling...
CASE STUDIES Tillamook aimed to innovate shredded cheese products and sought Mattson’s help. After learning that consumers saw shredded cheese as commoditized, Mattson developed various concepts, but none resonated until the idea of a shredded cheese for making...
CASE STUDIES Sugar Foods Corporation, after acquiring Cubbison’s brand, sought to expand into new categories and parts of the grocery store. Mattson helped develop a brand strategy and positioning for a new line of chicken meal-helpers using Integrated Consumer...
CASE STUDIES More Than Gourmet aimed to create a retail product to compete with popular brands like Swanson, Knorr, and Better Than Bouillon. Mattson identified the opportunity for a squeezable, all-natural, reduced-sodium broth concentrate with a six-month shelf...
