12 Tides

by danikka | Apr 6, 2024

CASE STUDIES Mattson transformed an MBA student entrepreneur’s passion for ocean health into a sustainable seaweed snack business. Mattson took his kitchen recipe for a crunchy seaweed puff and developed a proof-of-concept prototype with industrial-grade...

Smashmallow

by danikka | Jun 29, 2022

CASE STUDIES In 2017, Mattson collaborated with Smashmallow to address quality issues during shipping and distribution. We reformulated the marshmallow base while maintaining the product’s criteria. The result was a successful launch of the new and improved core...

Wellnut Farms

by barb | Sep 17, 2021

CASE STUDIES Leon Etchepare and Kevin Amator, coming from a long line of walnut farmers, sought to create a walnut version of a popular food item. With no experience in retail product launch, they approached Mattson to develop a delicious walnut butter without...

Voortman

by barb | Sep 17, 2021

CASE STUDIES A private equity group acquired Voortman Cookies, seeking to reposition the brand with clean label contemporary products while retaining its original charm. Mattson reformulated most Voortman products to deliver clean labels and enhanced taste....

Unreal

by barb | Sep 17, 2021

CASE STUDIES Unreal Candy aimed to create clean-label candies that matched the taste of top-selling U.S. candies like Snickers, Milky Way, M&Ms, Peanut M&Ms, and Reese’s Peanut Butter Cups. Mattson formulated five candies with clean ingredients, improved...