CASE STUDIES Ro Chiu’s homemade furikake seaweed snack mix became so popular that she saw an opportunity to turn it into a marketable product. Mattson assisted in product development, created the brand name “LoloYum,” meaning “crazy...
CASE STUDIES More Than Gourmet recognized the opportunity to improve the traditional taco seasoning packets by creating a seasoning stock concentrate for making savory tacos at home. Mattson recruited target consumers to try the new seasoning concentrate live in our...
CASE STUDIES Erzo approached Mattson with a request to develop a prenatal vitamin in a food form to address the difficulty some women face in consuming traditional prenatal vitamins, especially during the first trimester. Mattson recommended modeling the product after...
CASE STUDIES As a long-term creative and R&D partner for Dole Fresh Vegetables, Mattson identified the slaw trend and developed the concept for Dole Slawsome™ Kits. We formulated the product line and tested each variety with Dole’s Consumer Guidance Panel....
CASE STUDIES As a long-term creative and R&D partner of Dole Fresh Vegetables, Mattson identified the chopped salad trend as a new product opportunity. They formulated the product line, tested each variety using their Integrated Consumer Insights (ICI) panels, and...
