CASE STUDIES Lori Bush saw an opportunity to create products supporting an intermittent fasting lifestyle and enlisted Mattson to develop nutritious and low-calorie savory smoothies. Mattson created smoothies using organic vegetables and spices, adhering to strict...
CASE STUDIES Mattson collaborated with Yogurtland to create a new fast casual concept called Holsom that goes beyond frozen yogurt. Through online ideation, food field immersion, and hands-on work sessions, developed menus and recipes for toasts, grain bowls, and...
CASE STUDIES Marine Harvest wanted to create a line of branded salmon products to move beyond commodity margins. Mattson developed Rebel Fish, the first branded fresh salmon in the US, with a variety of entrees, seasonings, and sauces. The brand launched in April 2014...
CASE STUDIES A team of entrepreneurs purchased a manufacturing plant producing rice cake-like snacks in 2006, seeking a flavor assortment strategy to match their technology and positioning. Mattson created a strategy for popchips and developed and optimized formulas...
CASE STUDIES A team of coffee enthusiasts wanted to create a cold brew coffee with functional benefits, providing sustained energy, focus, and cognitive support without jitters. Mattson partnered with them to develop a brand strategy, formulate the product with a...
