CASE STUDIES OnFood’s founders, with experience in working with professional athletes, recognized a lack of nutritious meal options for fitness enthusiasts. They sought to create a line of foods providing complete daily nutrition. Mattson collaborated with...
CASE STUDIES Four dads noticed their kids eating seaweed sheets and saw an opportunity to create a more snackable version. Mattson formulated a crispy seaweed chip with appealing textures and accessible, trendy flavors. They screened seaweed sources, found a...
CASE STUDIES Ro Chiu’s homemade furikake seaweed snack mix became so popular that she saw an opportunity to turn it into a marketable product. Mattson assisted in product development, created the brand name “LoloYum,” meaning “crazy...
CASE STUDIES Mattson refreshed and re-formulated The Honey Baked Ham Company’s frozen side dishes to have year-round appeal. Using ProtoThink, they ideated and conducted a TURF analysis to determine the ideal assortment of side dishes. The new product line was...
CASE STUDIES As a long-term creative and R&D partner for Dole Fresh Vegetables, Mattson identified the slaw trend and developed the concept for Dole Slawsome™ Kits. We formulated the product line and tested each variety with Dole’s Consumer Guidance Panel....
