CASE STUDIES As a long-term creative and R&D partner for Dole Fresh Vegetables, Mattson identified the slaw trend and developed the concept for Dole Slawsome™ Kits. We formulated the product line and tested each variety with Dole’s Consumer Guidance Panel....
CASE STUDIES As a long-term creative and R&D partner of Dole Fresh Vegetables, Mattson identified the chopped salad trend as a new product opportunity. They formulated the product line, tested each variety using their Integrated Consumer Insights (ICI) panels, and...
CASE STUDIES Dole wanted to capitalize on the acai bowl trend by creating frozen bowls for home use. Mattson conducted a Field Immersion Food Tour to understand consumer preferences and developed protocepts based on nutritional guidelines. The result was the launch of...
CASE STUDIES Mattson served as Diamond Foods’ creative, new product, and R&D partner for over 18 years until their acquisition by Snyder Lance for $1.27 billion in 2016. Initially a commodity walnut co-op of 33 growers, Diamond Foods expanded into snack nuts...
CASE STUDIES Mattson worked with The Chico Nut Company to expand their business into value-added nut products for FDMC channels. We developed Blüm Toasty Almonds, a novel nut snack that consumers can “toast” in the microwave, creating five delicious...
