Cholula

CASE STUDIES Cholula’s new brand leadership wanted to reformulate their hot sauce formulas with cleaner ingredients true to their original authentic recipes. Mattson rapidly assessed and reformulated the green pepper and chipotle hot sauces in time for sampling...

Fastify

CASE STUDIES Lori Bush saw an opportunity to create products supporting an intermittent fasting lifestyle and enlisted Mattson to develop nutritious and low-calorie savory smoothies. Mattson created smoothies using organic vegetables and spices, adhering to strict...

Yogurtland

CASE STUDIES Mattson collaborated with Yogurtland to create a new fast casual concept called Holsom that goes beyond frozen yogurt. Through online ideation, food field immersion, and hands-on work sessions, developed menus and recipes for toasts, grain bowls, and...

White Castle

CASE STUDIES White Castle, known for its iconic sliders, aimed to attract a younger demographic by expanding into new restaurant concepts. Partnering from concept to execution, we helped develop and test three innovative concepts. In 2010, White Castle successfully...

Wellnut Farms

CASE STUDIES Leon Etchepare and Kevin Amator, coming from a long line of walnut farmers, sought to create a walnut version of a popular food item. With no experience in retail product launch, they approached Mattson to develop a delicious walnut butter without...