CASE STUDIES A private equity group acquired Voortman Cookies, seeking to reposition the brand with clean label contemporary products while retaining its original charm. Mattson reformulated most Voortman products to deliver clean labels and enhanced taste....
CASE STUDIES Unreal Candy aimed to create clean-label candies that matched the taste of top-selling U.S. candies like Snickers, Milky Way, M&Ms, Peanut M&Ms, and Reese’s Peanut Butter Cups. Mattson formulated five candies with clean ingredients, improved...
CASE STUDIES Grimmway Farms wanted to launch a line of fresh organic fruit and vegetable juices. Mattson conducted consumer concept testing, formulated the line, and supported the first production run. TRUE organic Juice was successfully launched in March 2014 and is...
CASE STUDIES Former professional athlete John Gagliardi wanted a “sports tea” for natural hydration during and after workouts. Mattson developed a product platform with low sugar, organic teas infused with electrolytes. We formulated and scaled up six...
CASE STUDIES Tillamook aimed to innovate shredded cheese products and sought Mattson’s help. After learning that consumers saw shredded cheese as commoditized, Mattson developed various concepts, but none resonated until the idea of a shredded cheese for making...
