CASE STUDIES Martinelli’s, known for premium apple-based juices, wanted to extend the appeal of sparkling juice to casual spring/summer occasions. Mattson formulated the new Martinelli’s Sparkling Blush with the color of rosé wine, a hint of raspberry, and...
CASE STUDIES Cholula’s new brand leadership wanted to reformulate their hot sauce formulas with cleaner ingredients true to their original authentic recipes. Mattson rapidly assessed and reformulated the green pepper and chipotle hot sauces in time for sampling...
CASE STUDIES Lori Bush saw an opportunity to create products supporting an intermittent fasting lifestyle and enlisted Mattson to develop nutritious and low-calorie savory smoothies. Mattson created smoothies using organic vegetables and spices, adhering to strict...
CASE STUDIES Leon Etchepare and Kevin Amator, coming from a long line of walnut farmers, sought to create a walnut version of a popular food item. With no experience in retail product launch, they approached Mattson to develop a delicious walnut butter without...
CASE STUDIES A private equity group acquired Voortman Cookies, seeking to reposition the brand with clean label contemporary products while retaining its original charm. Mattson reformulated most Voortman products to deliver clean labels and enhanced taste....
