Natures Bakery

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Loloyum

CASE STUDIES Ro Chiu’s homemade furikake seaweed snack mix became so popular that she saw an opportunity to turn it into a marketable product. Mattson assisted in product development, created the brand name “LoloYum,” meaning “crazy...

Kazoo

CASE STUDIES Kazoo’s mission is to reduce food waste by upcycling a food-grade corn germ into tasty, sustainable snacks. They partnered with Mattson to commercialize their recipe, optimize manufacturing during the COVID-19 pandemic, and develop four seasoning...

Hostess

CASE STUDIES Iconic bakery brand, Hostess, wanted to expand into the frozen aisle with a beloved treat – deep-fried Twinkies. They needed to ensure the frozen and reheated version tasted just as craveable. Mattson formulated the batter and ingredients to achieve...

Enjoy Life Soft

CASE STUDIES Enjoy Life enlisted Mattson’s help to optimize their mini crunchy and soft cookies due to consumer complaints after the initial launch. The challenge was also to commercialize the cookies following a move to a new production facility. Mattson...