The Little Potato Company

by danikka | Apr 6, 2024

CASE STUDIES Mattson identified a market gap for convenient potato products and created a strategic skillet-ready potato product, offering crispy potatoes in under 10 minutes. Through innovative formulation and development, they achieved a product with a 60-day shelf...

Dole Sheet Pan Meal Starter Kits

by danikka | Jun 29, 2022

CASE STUDIES Mattson identified an opportunity for Dole Fresh Vegetables to enter the value-added fresh cut vegetable meal kits market, capitalizing on the popularity of sheet pan meals and meal kits. We developed the concept, tested it with consumers, and formulated...

Dole Slawsome

by barb | Sep 16, 2021

CASE STUDIES As a long-term creative and R&D partner for Dole Fresh Vegetables, Mattson identified the slaw trend and developed the concept for Dole Slawsome™ Kits. We formulated the product line and tested each variety with Dole’s Consumer Guidance Panel....

Dole Chopped

by barb | Sep 16, 2021

CASE STUDIES As a long-term creative and R&D partner of Dole Fresh Vegetables, Mattson identified the chopped salad trend as a new product opportunity. They formulated the product line, tested each variety using their Integrated Consumer Insights (ICI) panels, and...

Dole Acai

by barb | Sep 16, 2021

CASE STUDIES Dole wanted to capitalize on the acai bowl trend by creating frozen bowls for home use. Mattson conducted a Field Immersion Food Tour to understand consumer preferences and developed protocepts based on nutritional guidelines. The result was the launch of...