IRI says PRIORITIZE INNOVATION and MATTSON says…

IRI says PRIORITIZE INNOVATION and MATTSON says…

From their January 22, 2021 report Year-End 2020 Trends, 2021 Emerging Growth Pockets, IRI is telling the food and beverage industry that now is the time to focus on innovation. Specifically, the report recommends that CPG brands: 
2021 Product Development Trends

2021 Product Development Trends

Read Mattson President Barb Stuckey’s Forbes article on 2021 Product Development Trends Driving What’s On Shelf In 2021, inspired by input from 3 Mattson employee-owners.   “As professional food innovators, our clients usually come to us for the...